Biography of Betty Warden

Betty Warden has been a general, direct marketing consultant for several years. Her knowledge and expertise comes from more than 20 years of being a practitioner in direct marketing. Her experience is broad and diverse, ranging from general management to data base marketing and from managing creatives to telemarketing.

Betty's direct marketing career began at The Signature Group, for which she was a vice president and general manager. At Signature, her stewardship included oversight for marketing and operations for merchandise, as well as for continuity profit centers (such as a credit card security program, a home protection plan, and a credit security plan).

In addition to working on the client side building profitable continuity programs via mail and phone, Betty has also been on the agency side--as a Vice President, Direct Marketing of Foote, Cone & Belding/Direct. She's also managed the direct response department for Marsh & McLennan Group Associates producing direct mail insurance promotions for associations, and served as Vice President for the Direct Response Corporation, specializing in business-to-business outbound telemarketing.

Clients for whom Betty has worked include: AAA, AT&T, AMA, Cara Corporation, C N A, EAA, Encyclopaedia Britannica, FastMAN software, Illinois Bureau of Tourism, as well as FCB/Direct, Ogilvy, Rapp Collins, the Core Organization, Nykamp Consulting Group and RR Donnelley Direct.

Since 1993, Betty has coordinated DePaul University's Certificate Program in Direct Marketing, and also serves as adjunct faculty for DePaul. Betty is extremely active in Chicago's direct marketing community. She is a past president of the Chicago Association of Direct Marketing and holds a part-time position as the Executive Director of CADM's Educational Foundation.

Her educational background includes a BA in English literature from Roosevelt University and an MBA from Northwestern University's Kellogg School of Management.

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