• Betty Warden
  Phone: 773/338-4327
  Fax: 773-338-3832
  E-mail: DIRECTBW@AOL.com
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  PROFESSIONAL EXPERIENCE:
  
  Present: Independent consultant
  
  Consulting in general direct response marketing, as well as business-to-business telemarketing. Partial client list includes Foot Cone & Belding/Direct; Lieber & Associates (telemarketing); New Control (Direct Marketing Agency); Fair Isaac (formerly Nykamp CRM Consulting Group); RRDonnelley Direct; C N A, and more.
  
  Present (part-time): Executive Director, CADMEF
  
  Liaise between Trustees of Chicago Association of Direct Marketing Educational Foundation, direct marketing community, and educational institutions. Facilitate and ensure program development.
  
  Present (part-time): Adjunct Faculty, DePaul University,
  Institute for Interactive and Direct Marketing
  
  Part-time position planning curriculum and obtaining practitioner/teachers for Certificate programs. Member, Direct Marketing Institute Advisory Council. Additonally, teach graduate and undergraduate degree courses
  
  1995 to 1997 Vice President
  Foote Cone & Belding/Direct
  Served as internal "consultant" lending general direct marketing (mail, phone, database) expertise to account staff; participated in new business presentations. Developed and coordinated training and integration programs and recruited personnel.
  
• Was pivotal in landing new accounts
  Encyclopedia Britannica; Chicago Tribune; Coopers & Lybrand
• Worked on key accounts such as Illinois Bureau of Tourism and Kraft
• Developed and executed training programs for mid-level staff
  
  1989 to 1992 Vice President-Marketing
  The Direct Response Corp.
  Managed business-to-business outbound telemarketing. Responsible for: developing and identifying markets; client growth and maintenance; development and direction of staff operations.
  
• During first year, brought in new client for 20% of division revenues
• Second year, grew business 58%
• Converted operation from 100% manual to 75% automated.
  
  1987 to 1989 Assistant Vice President
  Marsh & McClennan (Now, Seabury and Smith)
  Managed full-service, in-house creative department. Staff created and executed direct mail insurance offers to associations, primarily the American Medical Association. Mailed 5+ million pieces annually. Critical interaction with prospects, clients and support departments.
  
• Instituted cost controls to recover billings
  
• Instituted system for competitive quotations
  
• Instituted scheduling and traffic systems to assure deadlines were met
  
• Successfully launched first attempt at non-endorsed program,
  which won First Place Award, Chicago Association of Direct Marketing Tempos
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  Betty Warden (page 2 of 2)
  Prior Experience
  Vice President and General Manager, The Signature Group
  (Now, General Electric Financial Assurance)
  Led the marketing and operations for three continuity businesses--Credit Card Security, Home Protection Plan, and Credit Insurance. Total annual revenues were $55 million with $11 million in promotional expense and a pre-tax profit of 25%.
  
  Other positions at Signature included: Vice President, Merchandise; Vice President Credit Card Security and Home Protection; Marketing Manager, Merchandise. Overall--planned and executed profitable direct marketing campaigns utilizing direct mail, billing inserts, consumer telemarketing and in-store sales support, included back-end marketing analyses as well as stewardship of customer service.

PROFESSIONAL ACTIVITIES:
Chicago Association of Direct Marketing (CADM). President 1988-89; Member since 1977.

Workshop speaker: Basic Math; Intermediate Creative; DataBase Management; Direct Marketing Day speaker:

Coordinator Basic Course, 1997 to present. Judge, Past-Presidents' Tempo Award; Member, Past-President Advisory Council.

DePaul University's Direct Marketing Institute Advisory Council. Member since 1995.

Women's Direct Marketing International (WDMI). Advisory Council; Member,Speaker.

Anti-Cruelty Society. Governing Member since 1988, Direct Response Committee.

Expert Witness, Bank One case, 2002

Speaking Engagements
Clifton Gunderson Annual Marketing Forum (Methods and Measurements of Direct Marketing), 2003

DePaul University e-Marketing Program (Direct Marketing Overview) 2001 to present

DePaul University Direct Marketing Program (Direct Marketing Overview, Offers and Testing) 1999 to present

Rapp Collins Marcoa (Principles of Lists), 2001

Association Forum, 1998 (Relationship Marketing)

AAA Database Certificate Program at DePaul University, speaker 1998 to present

Milwaukee Direct Marketing Day 1997 ("Anatomy of an Idea")

Decatur, IL. Noon Women's Network, 1997 ("Anatomy of an Idea")

CADM Annual Direct Marketing Day Conference 1996, 1997

DMEF Collegiate Institute, 1997 to present (Offers and Testing)

Binding Industries of America 1996 conference

University College of Dublin Direct Marketing Symposium, coordinator and speaker, 1996.

EDUCATION:
MBA, Northwestern University, Kellogg Graduate School
Bachelor of Arts (English Literature), Roosevelt University

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